CREATIVE MEDIA | PUBLIC RELATIONS | DIGITAL DESIGN
Research
& Strategy
As per my skillset in Research & Strategy, this page showcases collaborative strategic frameworks for social media marketing, creative briefing, and research-heavy reporting for clients.
(click images to view projects)
El Fogon de Edgar
For my Social Media Marketing course, my team's client was: El Fogon de Edgar, a local Colombian restaurant in Oklahoma City. Our market strategy highlights include: social media presence analysis, primary research tools, editorial content calendar, KPI monitoring, tuning and budgeting.
Universal studios
(creative brief)
The client for my International Advertising course was Universal Studios. Our challenge for this client was to design a creative brief that sought after thrill-seeking, wanderlust travelers through a branded media strategy.
second wind coffee house
Our client for my Public Relations course was Second Wind Coffee House, a donation-based student volunteer-led coffeeshop. Through internal and external analysis of the organization, we designed research-heavy public relations that bolstered the brand's presence and objective.
OG&E
Our client for Public Relations Capstone was the Oklahoma Gas & Electric Company. As a Co-Account Executive and the Research Director for the Switch Agency, I developed the OG&Me campaign, as well as three major research instruments to develop a community-oriented, research-validated talent outreach program.
