PR Capstone. Situational Analysis.

ANALYZING THE SITUATION

These are some of the questions any public relations professional should be asking themselves with any client or project.

What is a Situational Analysis?

Most of us in the PR world associate a situational analysis with a

SWOT. Although in layman terms, a situational analysis is a report of an organization’s internal and external activities and information that is RELEVANT to your campaign.

Situational Analysis: Questions & Reflections

In a situational analysis, it is paramount to ask yourself as a researcher the 5 Ws and how your analysis can provide key insight into the research you're doing.

Once you've answered these question, it is essential to reflect on what it means to your agency and what it means to your client.